Paper Title
Tweeting Effectiveness. An Empirical Study of Lebanon
Abstract
Purpose - The core purpose of this paper is to find out the twittering effectiveness in terms of time spent on social
networking platform. The objective is to find out the antecedents of effectiveness of twittering. Methodology - The sample of
200 respondents have been collected through random sampling and snowball sampling methods and SPSS and AMOS has
been used to investigate the intensification of theoretical antecedents taken from the theory of information diffusion and
innovation. Findings - Results have shown the highly positive and significant impact of socialization and information
diffusion with time bound usage while the support servicing shows moderate impact. Conclusion - Twitter is most popular
microblogging social networking site and modern age drives it positively for communication, gossip, chat, sharing and
diffusion of information within no time.
Keywords- Twittering, Twitter, Age of Twittering, Social Media and Networking, Micro blogging, IM, Information
Diffusion.