Paper Title :Memetic Warfare or Pun Intended

Author :Shema Bukhari

Article Citation :Shema Bukhari , (2020 ) " Memetic Warfare or Pun Intended " , International Journal of Advances in Science, Engineering and Technology(IJASEAT) , pp. 66-70, Volume-8,Issue-3

Abstract : Memetic warfare has rapidly taken its root on social networking sites (SNS) as a means of effective communication, displaying strong cultural affinities. The current study is based on the communicative-spreadable-media quality of memes. Owing to the escalating political and military tensions between India and Pakistan, the SNS had a field day when the audience shared memes regarding the military tensions. The study uses Multi-modal Critical Discourse Analysis to examine the corpus of memes that appeared on different SNS platforms in February 2019; focusing the presentation, intensification, identification and implementation of memes. Keywords - Memes, Memetic Warfare, Modal Critical Discourse Analysis, Cultural Affinity

Type : Research paper

Published : Volume-8,Issue-3

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