Paper Title :Secret Jungle: An Approach of Programme Awareness for Zoological Garden in Malaysia

Author :Irfan Samrizan Samsuri, Nur Liyana Samhana Samsuri, Hanafizan Hussain

Article Citation :Irfan Samrizan Samsuri ,Nur Liyana Samhana Samsuri ,Hanafizan Hussain , (2022 ) " Secret Jungle: An Approach of Programme Awareness for Zoological Garden in Malaysia " , International Journal of Advances in Science, Engineering and Technology(IJASEAT) , pp. 116-118, Volume-10,Issue-1

Abstract : Abstract - This paper presents a program awareness for the ‘Zoo Negara’ – national zoo in Malaysia. The secret jungle will be leading the adoption of digital engagement strategy to design and develop the campaign for wildlife animal sustainability. The project is to create awareness program for target range 18 years old to 25 years old. The digital engagement strategy will be use as the guideline for the project. The implementation of this project will be the mobile application content using the mix approach of augmented reality software. Therefore, it is hope that this project can be part of the campaign for zoological garden in Malaysia. Keywords - Program Awareness, Zoological Garden, Augmented Reality, Digital Engagement Strategy.

Type : Research paper

Published : Volume-10,Issue-1

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