Paper Title
Packaging from Local Red Clay
Abstract
This research aimed toachieve in finding the packaging needs that were suitable for the production in the
community as well as the customers through interviews, locating the identity and setting it up successfully through the
participation among the community people, utilizing the local red clay and suitable glazing techniques to produce the
packaging and testing them at a lab under the standardized requirements , and lastly testing the marketing mix of the produced
and tested packaging products through the questionnaire and the interview to obtain consumers’ perspectives. The research
found that manufacturers and customers demanded that packaging were to be strong to withstand heat and they had to add
value to the products. The community identity encompassed coconut, water, and drums. Local red clay was used in a slip
casting process and with suitable glazing techniques according to the set standards. It was also employed to produce ceramics
conformed to the standards of the quality products. The manufacturers could apply the community identity to meet their
customers’ needs.
Index Terms - Packaging, Local Red Clay, Community Products, Community Identity.