Paper Title
The Structural Analysis of The Manufacturing Industry of Electrical Equipment Products
Abstract
Nowadays, when the competitiveness of industries and firms determines the competitive power of the country, the
analysis of the competitiveness dynamics of firms and industries plays an important role in achieving the sustainable
competitive advantage of the countries. "Diamond Model" developed by Michael Porter is used in the analysis of the
competitiveness dynamics of companies and firms. In this study, the dynamics of competitive advantages of the electrical
equipment products manufacturing industry which contributed most to the Kayseri economy were examined using the
structural equation model.
Keywords- Competitiveness, Manufacturing, Electrical