Paper Title
The Assessing Factors that Influence Muslim Consumer Wasiyyah Decision: The Application of Theory of Planned Behavior
Abstract
Wasiyyah is a written document on the appointment of the executor to administer and transfer the estate of the
testator after his/her death. However, although the wasiyyahâs benefit has been widely disseminated through various
promotional programs, yet the penetration rate of wasiyyah services in Malaysia remains low. This has resulted in Malaysia
having too much-unclaimed property and frozen assets which indirectly impacts the country as assets for economic
development cannot be leveraged. By applying Theory of Planned Behavior (TPB) developed by Fishbein and Ajzen, this
study is carried out to identify the factors that may influence Muslim consumer to prepare a wasiyyah on their assets. In
other words this study concentrates on how attitude (ATT), subjective norms (SN), and perceived behavior control (PBC)
may influence wasiyyah decision. Based on the Theory of Planned Behavior, this paper plans to determine the relationship
through survey questionnaire involving Malaysian AsSalihin Muslim consumers who already patronized wasiyyah services
in As SalihinTrustee Berhad. It is hoped that the study findings will provide insights to wasiyyah decision providers in
Malaysia to better understand the decisions underlying the consumer decisions in patronizing the services.
Keywords - Wasiyyah Decision, Attitude, Subjective Norms, Perceived Behavior Control, Theory of Planned Behaviour
(TPB)