Paper Title
Assessment of Website Content based on Webometrics Ranking: Case Study of Thailand University

Abstract
Website is tool which presented information of organization. The most important thing of website is content due to content will communicate with user and explain everything which organization presented. In addition, Educational Institution also use website to presenting their information to outside too and there are many organization ranks website of education for several purpose Webometrics Ranking of World Universities is the ranking of education website which assessed accessibility of website content. In this paper, we study about website’s content of top 10 and bottom 10 universities in Thailand ranking and Webometrics visibility indicators. This article aims to evaluate the average times which user use in website, total of non-unique visitors of website and percentage of bounce rate of Thailand University’s website which ranked in Webometrics. The result should help website’s administrator manage their content and It may help them to move up their site in Webometrics Ranking of World Universities too. Index Terms - Webometrics, Website Visibility, Search Engine Optimization, SEO, Content.

Author - Tawatchai Suksida, Lalita Santiworarak

Published : Volume-5,Issue-5  ( May, 2018 )

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