Paper Title :Evaluation of Training on Marketing Performance-A Case Study of a State-Owned Credit Card Issuing Bank in Taiwan

Author :Lin, Chien-JU

Article Citation :Lin ,Chien-JU , (2018 ) " Evaluation of Training on Marketing Performance-A Case Study of a State-Owned Credit Card Issuing Bank in Taiwan " , International Journal of Management and Applied Science (IJMAS) , pp. 39-43, Volume-4,Issue-5

Abstract : This study used a quasi-experimental, difference-in-difference methodology with a panel dataset of a state-owned credit card issuing bank in Taiwan. The differences-in-differences model suggests there is positive impact on training to marketing performance. Keywords - Differences-in-differences Model, Evaluation, Marketing Performance, Panel Data, Training, Working Environment

Type : Research paper

Published : Volume-4,Issue-5

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