Paper Title :Perceived Attributes ofInnovation Adoption Influencing AttitudeandIntention to Use Mobile Application “TrueMoney Wallet”for Electronic Payment at 7-Eleven Convenience Stores

Author :Treethawat Pasutkunkiat, Kumpanart Siriyota

Article Citation :Treethawat Pasutkunkiat ,Kumpanart Siriyota , (2018 ) " Perceived Attributes ofInnovation Adoption Influencing AttitudeandIntention to Use Mobile Application “TrueMoney Wallet”for Electronic Payment at 7-Eleven Convenience Stores " , International Journal of Management and Applied Science (IJMAS) , pp. 1-3, Volume-4,Issue-9

Abstract : The purposes of this study are toinvestigate 1) perceived attributes influencing attitudetowardsadoption of electronic transaction through a mobile application, called TrueMoney Wallet for purchasing goods at 7-Eleven convenience stores, and 2) attitude toward intention to use electronic payment of TrueMoney Wallet application for purchasing goods at 7-Eleven convenience stores. The research tool was questionnaire. The results showed that five perceived attributes of innovation adoption,including relative advantage, compatibility, complexity, trainability, and observability, have an influence on attitude towards electronic payment of TrueMoney Wallet application for purchasing goods at 7-Eleven convenience stores at the significance level of 0.05. Moreover, the attitudes towardinnovation adoption have an influence on the intention to use electronic payment of TrueMoney Wallet application for purchasing goods at 7-Eleven convenience stores at the significance level of 0.01. Keywords - Perceived Attributes, Innovation Adoption, Mobile Application

Type : Research paper

Published : Volume-4,Issue-9

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