Paper Title :The Impact of Social Media on the Work Performance of Women Engaged in Associations at the Kingdom of Bahrain
Author :Amera h. Abdulrazzaq
Article Citation :Amera h. Abdulrazzaq ,
(2019 ) " The Impact of Social Media on the Work Performance of Women Engaged in Associations at the Kingdom of Bahrain " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 29-31,
Volume-5,Issue-2
Abstract : This exploratory and descriptive study shed lights on a very important sector in the Kingdom of Bahrain that is
(women associations) as Bahraini women in general receive good attention in the local, regional and even international
literature. Investigating how (social media) impacted the work performance of the members of the Bahraini women’s
associations, The trends, the activities, the attitude, the awareness and use, type of work the social Media is more reflective
and affective. The study employs the Unified Theory of Acceptance and Use of Technology (UTAUT); model, to examine
women’s use of social media and to investigate their familiarity with the tools, their level of participation in communication
technologies, their behaviors concerning new media communication outlets, and their tendencies and willingness to adopt
the more advanced features provided in these tools. Questions presented as statements to which participants indicated their
agreement in online survey on a 5-point Likert scale. Findings indicate that most respondents of these societies with
specified public relations and board members are more likely to continue adopting Social media in handling more
complicated work tasks. Others consider social media as beneficial, whereas some exhibit more confidence in actively
utilizing social media. Positive correlations between UTAUT factors and credibility indicated a greater likelihood to increase
the utilization and employment of social media to accomplish job duties.
Type : Research paper
Published : Volume-5,Issue-2
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-15066
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Copyright: © Institute of Research and Journals
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Published on 2019-05-20 |
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