Paper Title :The Tourist Behaviors of the Generation Z in Rattanakosin Area
Author :Panruthai Hengpoom
Article Citation :Panruthai Hengpoom ,
(2021 ) " The Tourist Behaviors of the Generation Z in Rattanakosin Area " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 30-33,
Volume-7,Issue-4
Abstract : This research aims to study the tourist behaviors of the Generation Z in Rattanakosin Area (Bangkok historical
area) and to study opinions towards travel decision-making in Rattanakosin Area visitation. The samples were 400 Thai
Generation Z, aged 18 years old onwards who have reached the legal age of consent in Thailand (born between 1996 – 2001)
The sampling method was a Purposive Sampling. During the research method, Questionnaires were used for data collection
and data analysis. Data were additionally analyzed in percentage, standard deviation and Chi-square test.
According to the result, it revealed that most of respondents traveled on weekday during 12.01-18.00 pm., the purpose of
travelling are relaxation and shopping, most of tourist destinations are shopping center, local market and community mall
respectively. The most popular activities are taking a photo and get the information from the internet and social media. The
opinions towards travelling decision-making in Rattanakosin Area were also high in all items. Overall in tourist behaviors,
there was a significant difference at 0.05 level in the respondents who had different gender and educational levels.
Conclusion and Recommendation
1. To attract and reach out Generation Z tourists, it would be more effective if business can tailor to the right content through
the right channel to fit in Generation Z's preferences.
2. In order to attract Generation Z to travel more in Rattanakosin Area, the tourism activities should be increased to help
create more visibility of this area, as well as develop effective communication more creative and interesting.
3. Generation Z have grown up in a tech-enabled world. Thus, it is important that business should consider to provide all
content resource in an appropriate format as a digital information.
Keywords - Tourist Behaviors, Generation Z, Rattanakosin Area
Type : Research paper
Published : Volume-7,Issue-4
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-17956
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Copyright: © Institute of Research and Journals
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Published on 2021-08-20 |
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