Paper Title :Trend Of Online Shopping In Developing And Developed Countries- A Comparative Study

Author :Sushma Kumari, Nishikant Mishra

Article Citation :Sushma Kumari ,Nishikant Mishra , (2015 ) " Trend Of Online Shopping In Developing And Developed Countries- A Comparative Study " , International Journal of Management and Applied Science (IJMAS) , pp. 1-4, Volume-1,Issue-7

Abstract : Online shopping is a direct transaction between two parties in real time without intermediary service over internet. Online shopping provides easy accessibility, more information and choice compared to traditional way of shopping. The trend of online shopping is significantly increasing in developing countries. The purpose of this study is to identify fashion of online shopping in developing and developed countries. To achieve this objective, India and the United Kingdom were taken as samples for the report to represent developing and developed countries. The study will look at the reasons why it has been unsuccessful in India and yet somehow effective in the United Kingdom. Questionnaires were used to test the hypotheses of online shopping in both the countries. The collected data is analysed by using correlation and regression lines to see the relationship between hypothesis variables. Based on the findings some recommendations have been suggested to improve online shopping that could help managers run a business more efficiently and productively.

Type : Research paper

Published : Volume-1,Issue-7

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