Paper Title :An Analysis Of Mobile Banking Customers For A Bank Strategy And Policy Planning
Author :Behrooz Noori
Article Citation :Behrooz Noori ,
(2015 ) " An Analysis Of Mobile Banking Customers For A Bank Strategy And Policy Planning " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 247-253,
Volume-1,Issue-9, Special Issue-2, Oct
Abstract : Online banking is increasingly common. Financial institutions deliver online services via various electronic
channels, subsequently diminishing the importance of conventional branch networks. This study proposed an integrated data
mining and customer behavior scoring model to manage existing mobile banking users in an Iranian bank. This segmentation
model was developed to identify groups of customers based on transaction history, recency, frequency, monetary
background. It classified mobile banking users into six groups. This study demonstrated that identifying customers by a
behavioral scoring facilitates marketing strategy assignment. Then the bank can develop its marketing actions.Thus, the bank
can attract more customers, maintain its customers, and keep high customers' satisfaction.
Keywords- Data mining;mobile data, mobile banking; customer segmentation
Type : Research paper
Published : Volume-1,Issue-9, Special Issue-2, Oct
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-3221
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Copyright: © Institute of Research and Journals
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Published on 2015-10-30 |
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