Paper Title :Effectiveness Of E- Marketing On Consumer Behavior Towards Shopping Malls

Author :Srividhyaa Sridharan, Sushmitha. P

Article Citation :Srividhyaa Sridharan ,Sushmitha. P , (2015 ) " Effectiveness Of E- Marketing On Consumer Behavior Towards Shopping Malls " , International Journal of Management and Applied Science (IJMAS) , pp. 70-72, Volume-1,Issue-11

Abstract : This study aims to identify the factors influencing the perception towards shopping Malls. The sample size is 100 selected purposively from Bangalore City. The data is collected with the help of structured questionnaire, which includes open end and close-ended questions. Here the Hypothesis Testing is done with the help of the Chi-square test, and weighted average with the help of MS Excel software. With the help of Analysis and interpretation the findings are drawn which includes whether consumers Behaviour, through do online advertisement effect their purchase behaviour. With the critical Analysis and Interpretation the Suggestion’s are drawn on how to improve E-Marketing in order to attract much of the viewership and to increase the purchasing efficiency and also to improve the methods of Online Advertisement. Keywords - E-Marketing, Social Media, Consumer Behaviour, online Advertisement, Chi square.

Type : Research paper

Published : Volume-1,Issue-11

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