Paper Title :Exploring User’s Intention to Post Photos Toward Social Media
Author :Chiahui Yen
Article Citation :Chiahui Yen ,
(2017 ) " Exploring User’s Intention to Post Photos Toward Social Media " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 43-47,
Volume-3,Issue-3
Abstract : The main objective of this paper is to develop and empirically validate a research model on photo posting
intention in online social media. This study starts from integrating two key elements of social media, in terms of media
functions and social processes. From the standpoint of media functions, we propose that social presence, media richness, and
use and gratification in social media influence user’s photo posting intention. In social dimension, user’s self-disclosure and
boast motive in social media influence user’s photo posting intention. Moreover, this study validated the impact of photo
posting intention on user’s social commerce intentions toward social media. Data analysis was carried out to validate our
research model, and SmartPLS was used to analyze user’s photo posting intention. The results of this study allow scholars on
e-commerce to understand user’s social commerce intention. The findings also provide useful guideline for social media
managers and marketers to realize how to use appropriate strategies to keep users’ loyalty.
Index Terms: Social media, Photo posting, Social commerce
Type : Research paper
Published : Volume-3,Issue-3
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-7548
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Copyright: © Institute of Research and Journals
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Published on 2017-06-08 |
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