Paper Title :Factors Influencing Official Mobile Application Purchasing Intention In Bangkok

Author :Thanaporn Punjakunaporn, Rapeepat Techakittiroj

Article Citation :Thanaporn Punjakunaporn ,Rapeepat Techakittiroj , (2015 ) " Factors Influencing Official Mobile Application Purchasing Intention In Bangkok " , International Journal of Management and Applied Science (IJMAS) , pp. 159-164, Volume-1,Issue-9, Special Issue-2, Oct

Abstract : Mobile applications become the most successful innovation in the world as most of people not only use mobile for communicative channel, but also for accessing the internet via application for many proposes. This paper aim to discover the factors that affect online mobile application purchasing intention in Bangkok and consumers’ behavior and perception which can help the online mobile application producer to develop and make better strategies to their business and motivate mobile users to buy or download the official applications for their mobiles. The finding reveals that demographic such as age, education and income are assumes not related to official mobile application purchase intention, but gender and type of employment are related to official mobile application purchase intention. Keywords - Bangkok, Mobile Application Industry, Official Mobile Application, Purchase Intention.

Type : Research paper

Published : Volume-1,Issue-9, Special Issue-2, Oct

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